The Stories We Tell

Elevate your summer look with these Latin-Owned Make-up Brands

5 Latin- Owned Make-Up Brands to support

Are you looking for vibrant colors to level up your next makeup look? These five Latin-owned makeup brands bring the heat to your summer looks.
Inspired by culture, bright colors, and inclusivity, each brand has its own unique story and history on how the brands were derived.

Representation is essential culturally. From expansive foundation pigmentation, these brands cater to the beautiful shades of Latin people and all cultures.

Alamar Cosmetics:

Founded by Gabriela Trujillo. More than just a makeup brand. The name is an homage to her hometown. This cruelty–free brand. Celebration of culture, pride, and self-expression.

(Bestsellers: Reina Del Caribe Eyeshadow Palette, DesNUDEAs Lip Gloss- Coqueta, and Brighten & Bronze Complexation Trio Dark/Rich)

Available at: Amazon, and online @

Luna Magic:

Founded by The Fria’s sisters. Beauty with a Latina vibe, heavily influenced and inspired by Latin culture and vibrant colors at an affordable price.

(Bestsellers: Reina, 100 % Faux Mink Lashes, Uno Shadow Palette, 12 Colors, Matte Liquid Lipstick Gostosa (Red).

Available at: Target, Walmart, and online @

Vive Cosmetics:

(Bestsellers: Selena Forever, Dulce de Guava Lip Care Duo, Azúcar)

This Latina-owned and operated beauty brand is based in Southern California, known for its lip products. Celebrates “Love for all things beauty and culture .” A conscious beauty brand making beauty accessible for all.

Available online @

Araceli Beauty:

Owned by Araceli Ledesma. After noticing the lack of representation of Latin culture in the beauty industry, she launched Araceli. She created budget-friendly, cruelty-free, high-quality beauty products using regionally sourced ingredients from Mexico.

(Bestsellers: Liquid Eyeliner, Azteca Eyes, Tequila Highlighters

Available at Amazon and online @

Mia Del Mar:

With their slogan, “Get that Miami glow all year long.” Influenced by the rich culture of Miami and the Caribbean. Miami inspires their colors. From USA, Colombia, Argentina, Venezuela, Cuba, and Brazil.

(Products highlighted: Flamingoals Blush Palette, Chiseled Cheek-a contour+ Highlight Kit, Instant Bliss Glycolic Face Wash)

Available at Amazon and online at

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