By: Brendan Hader
The holiday season can be stressful. Cold weather. Shopping. That awful Beatles Christmas song. Excessive time with the in-laws (except mine of course!). These are the kind of things that will make you want to go Andy Bernard on the nearest wall.
If only there was a fun, safe way to release some of that pent-up aggression.
Full Throttle Adrenaline Park in Tri-County has you covered with its Rage Room. Simply choose your package, get suited up for safety, grab your tool of choice, and live out your Office Space fantasy on a variety of objects like glass bottles, TVs, printers, computers or even a car.
“Everyone has that day when you just want to let your emotions out, and here you can do that,” Full Throttle Marketing Manager Tuesday Monsion said. “Plus, you don’t have to clean up your mess. We do that for you.”
While it’s the perfect outlet to let off some steam, you don’t have to be angry to properly rage. Once you step inside and pick up that bat or sledgehammer with your music selection blaring over the speakers, your adrenaline immediately kicks in and off you go.
Also, let’s face it: Throwing bottles at a wall and smashing appliances into smithereens is objectively fun. And the numbers back it up. When the Rage Room debuted in 2019, about 3,800 packages were sold. In 2020, with COVID-19 having a significant impact, the total dipped to around 3,200 packages. But in 2021, that number has skyrocketed to nearly 10,000 packages and counting.
“I like when people go that’s a dumb idea, that’s never going to work…and then we make it work,” Full Throttle’s co-founder and CEO Aaron Banfield said.
At first thought, obliterating inanimate objects for no good reason might seem like an activity tailored to males. But according to Banfield, the demographics skew heavily toward females. He estimates that about 70 percent of Rage Room participants are women. Whether it’s a divorce party, breakup party or just a girls night out, women are very eager to take out some frustrations (likely caused by us men).
So whether you’re male or female, come for the Rage Room and stay for everything else Full Throttle has to offer: go karting, a one-of-a-kind paintball field, axe throwing, virtual reality and more.
“My goal is to be the king of that space—of different,” Full Throttle’s co-founder and CEO Aaron Banfield said. “There are a lot of family entertainment centers and a lot of them are great options, but ours is a little different, a little adrenaline based. If it doesn’t get your heart pumping, it doesn’t belong here.”
In the thrill-seeking business, the inevitable question is: What’s next?
Nothing is off the table at Full Throttle.
“We’re always looking for innovative, outside the box ideas,” Monsion said. “What else is crazy that we can come up with?”
If it’s anything like the Rage Room, I can’t wait to find out.